How To Make An Online Casino Website

As a player-cum-affiliate myself, a number of Meister forum regulars have asked for information on becoming online casino affiliates. So I’ve put together my take on what it takes to make a go of it. It’s easy to get something up and running, but hard to make it pay, and even harder to make a living from it unless you have a few things going for you. But it is possible, and while it’s become a very competitive market, opportunities still exist for the dedicated affiliates.

The first key element to becoming a succesfull casino affiliate is being an experienced player. If you are going to get valuable players following your recommendations, you need to know your “Reverse Withdrawal” from your “Withdrawal” and your “Deuces Wild” from your “Loose Deuces”! Well maybe not exactly those two things, as you may focus in other areas, but you’re getting my drift I’m sure. If potential players can see you know what you’re talking about, you won’t just be attracting one-hit bonus hunters. If you’ve played a dozen or so different online casinos, on different software, you’re probably in a good starting position for affiliate stardom!

Make sure to check the Terms and Conditions. Even if the forums mentioned earlier are 100% trustworthy and safe, it’s always a good idea to take some time and read the T&C of the casino before creating an account with them. Feb 16, 2020 In this article you will find an extract of the tips and recommendations of these specialists, which will help you understand how to create a website for an online casino newcomer to the gaming business, attract the attention of players and license it. Choice of jurisdiction and license.

Secondly, it’s important to know the basics of putting a website together. You don’t need much more than HTML, but it helps if you know enough to make maintaining it easy. Online casinos are constantly moving on, changing stuff and generally keeping you on your toes, so you’ll need to keep your eye on things and make changes fairly regularly. The casinos will help of course, with casino afilliate programs and program managers there to assist you – and bug you if you lag behind! If you know a bit more about programming, it makes sense to have a site running from a database so one change will reflect across the whole site. A good sense of design helps…maybe not essential, but your information certainly needs to be well laid out and easy to read.

The third, and most challenging aspect, is getting your site noticed. I can’t begin to explain how complex an issue it is to achieve this, but suffice to say you’re going to need traffic in reasonable quantities, and by trafic, I mean “targetted” traffic. So you have to know some stuff about “Search Engine Optimisation” (SEO) before you start. Google is the main search engine for gambling traffic, but don’t even think about targetting the keywords “online casino” until you are established. It will take months, even years to get strong Google placements on competitive terms, but your knowledge as a player should help you identify some “niche” search terms that you could aim for a good rank with. Webmasterworld is your starting point for SEO stuff. Take a day out to research before you even start writing your website. It will save a lot of time later.

Finally, content. Good strong honest information is the way to go. Avoid stuffing your pages with banners and bonus offers, as it will harm your site ranking over time and attract the wrong type of player. Plus if you want my opinion, signing up for a bonus is not good advice to give a player as the Terms are so restrictive these days. Aside from which, bonuses are constantly changing and keeping on top of them can be a nightmare. Try for unique info, based on your experiences and tell players the good and the bad. Above all, don’t promote online casinos that you either wouldn’t play yourself or have a bad reputation on the player forums. Research! Aside from the ethical standpoint, if a player doesn’t like where you send them ,they’ll move on and you’ve lost them, probably forever. When you consider you affiliate your players for life, and you often only get one chance to get them onboard, you don’t want to waste the opportunity!

For more information and to see the community in action, the best place for online casino affiliates to check out is the GPWA forum which is a pretty active and helpful place to be. If you want a list of affiliate programs for decent casinos to get started, along with plug-in bonus information then check out Affcaff.

Finally, what to expect. If you’re starting a new site from scratch (get a memorable or keyword-rich, but short as possible, “.com” domain name by the way!), you’re not going to see much income for at least six months, unless you get really really lucky. You’re not going to see your site indexed well in Google for 6-9 months minimum (the “Sandbox” – check the Webmasterworld “Google News” forum for more on that), and you’re not going to see sustainable traffic for a similar period unless you can get good strong incoming links in place. many affiliates buy links, especially to get started, but if you follow this route, get links from relevant sources – ie: other gambling sites. Avoid free linking exchange programs and do it the hard way. Google and Yahoo are very wise to “unnatural” linking methods simply to improve ranking, yet linking is one of, if not THE, most important factor in how search engines rank websites.

FOr those of you who haven’t already, please join our Webmasters Group in the forum. We also publish a newsletter for affiliates and affiliate managers. And of course there is more information on Casinomeister’s Affiliate Resources page.

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With the whole variety of online casinos now present in the online space, players have a vast choice of websites to join and play at. Online casino operators invest their budgets into marketing and promotion in order to attract the target audience, beat the competition, and win the best-online-casino race, and their investments are definitely rewarded. Players follow the link and get to the website… and here our story starts.

How To Make An Online Casino Website For Cash

What players see once they open the site, what steps they need to go through in order to sign up and make a deposit, which bonuses they are offered, which games they see and how long it takes to withdraw their winnings, and whether live chat support helps quickly and effectively – all these factors decide whether a casino becomes a player’s favorite or not. Let’s have a closer look at each of the factors to help operators avoid some pitfalls which can easily turn players away from the casino.

1. Design

Being the face of the casino, design welcomes the users and makes their first impression of the casino. Shall it be something out-of-the-ordinary to impress and stay in the memory or shall it rather be standard and typical for an online casino? This is a big question. While many casino players have a clear image of an online casino website and feel more comfortable in the traditionally designed space, others appreciate innovation and a smart look.

So it’s up to the operator to decide whether to use the good and proven template design or create a completely new cutting-edge look to surprise the players. But whichever option is chosen, make sure to observe some general rules of casino website design, and the keyword here is user-friendly:

a) The website and the games shall load quickly from whatever region they are accessed.

b) Sign up / sign in and deposit action buttons shall be noticeable and displayed more than once on the home page.

c) To guarantee better conversion rates, the registration process itself shall be as easy as possible.

d) Games shall be easy to navigate through. A nice example is Oshi.io which allows advanced sorting by the provider, game type, character and theme group, ease of play, game popularity and intensity, etc.

e) The home page shall display various interactive widgets, such as the leaderboard showing top winners, the jackpot growing in real-time, etc. This communicates that the online casino is “alive” and other players are getting lucky right at this moment.

f) Mobile-friendly means user-friendly. Players must be able to access the casino from any mobile device and get an equally smooth gaming experience from their computers.

g) The home page shall display all licenses, certifications, and important partnerships that a casino boasts because this helps communicate trust and reputation, which is what most players closely look at.

2. Choice of games

How To Make An Online Casino Website For Fun

Even if every casino has its set of most popular casino games which make the biggest part of the casino profit and this set may seem sufficient, players still appreciate the choice. The more games a casino can offer, the bigger audience it is able to cover.

Ideally, you need to have some well-known game providers like NetEnt and Amatic, some live leader content like Evolution Gaming, and some fresh, innovative content, e.g. Endorphina or Pragmatic Play. Finally, games from the world’s best gaming software developers show that a casino has partnered with the industry leaders, and that adds to the reputation.

3. Variety of payment options

Just like with the games, players need to have a choice of payment options, so the more you offer, the more deposits you get. The mix of available payment methods strongly depends on the regions the casino is targeting.

4. Easy withdrawals

A factor of critical importance. The less time and paperwork it takes to withdraw the winnings, the more loyal your customers will be. Any player would rather play at a casino that can withdraw his winnings within 10-20 minutes without any hassle, rather than at a casino that asks for a lot of additional documents without clear reasons or simply delays payments for days.

With this said, standard withdrawal procedures such as checks of personal documents (Know-Your-Customer checks) shall not be neglected, because we don’t want any possibility of fraud here. This is why your customer support and compliance teams should be as responsive and as fast as possible.

How To Make Online Casino Website

5. Live chat support

Effective and friendly front-line support is one of the main reasons players return to an online casino again and again. It is of great importance to have 24/7 client-managed service to answer any question and solve any issue in the most amicable way possible. Make sure that your support managers answer live chat inquiries within 60-90 seconds and are quick to offer the solution even in the trickiest situations and to the most demanding players.

6. Bonuses and promotions

There is no casino without bonuses and free spins. The more generous and versatile promotions you offer, the happier your users are. Tip: always display your most attractive bonus offers on the homepage with the links to the registration and deposit pages.

7. Acceptance of cryptocurrencies

How To Make An Online Casino Website Template

We added this extra factor to reach the lucky number 7. On a serious note, with the growing popularity of Bitcoin, the ability to accept deposits in cryptocurrencies is almost a must for any online casino which wants to be at the forefront of the industry. For players websites working with Bitcoin are associated with innovation, a higher degree of privacy, and much faster payment processing time.

Conclusion

As clear and evident as all of the above success factors may seem, not all online casinos have the full set to go with. All the factors are equally important (well, quick withdrawals and great customer support prove to be more crucial for avid players), while failing to be consistently up-to-par on most of them may seriously damage the reputation and “likeability” of an online casino website.

This is a lot of work to do, from creating the high-end design to building a professional support team, and the casino operator alone cannot possess the complete expertise in all of the spheres. Nor does he need to, as long as there are people who specialize in different areas of iGaming and can provide professional support in each narrow segment.

So, you could let your casino software provider care at least about the web design, the choice of games, and the support of payment methods. See if you can outsource client support in order to avoid employment and training hassle. Unless you are a marketing expert yourself, get professional consulting in casino promotions and player acquisition, and get the best pro’s to do SEO for your website. Don’t rely on your own skills only but learn from those who have already achieved success in the industry and see how the mutual efforts bring your website to the top positions in online casino rankings.

How To Make An Online Casino Website For Beginners

You can also read how to start an online casino with SoftSwiss software.